This was a logo redesign project, with an animated version. The goal was to create a new logo for Snow N’ Grow’s brand. The target audience are homeowners who need landscaping or snow removal services. I researched this solution by looking at other landscaping and snow removal companies in the area. I found their logos weren’t very creative or unique.

In early sketches, I had probably 20 concepts that I came up with, and eventually narrowed it down to two strong ones. They were both strong, but in the end I chose the more readable, and aesthetically pleasing one out of the two. This project required a lot of experimentation because of all the logo concepts I came up with. I also came up with a lot of colour variations to narrow it down even more. The client had some feedback on the logo like making the N of the logo centred to the flower/snowflake, versus the actual middle of the logo.